Jurnal Empirika

Communication Barriers Between Mamak (Maternal Uncle) and Nephew Through Social Media WhatsApp

2025-11-23T01:21:31+00:00

Mamak in matrilineal societies in Minangkabau hold a prominent position as the person responsible for the main family and their family of origin, including their nephews and nieces. This role is not limited to that of an uncle, but also as a leader and guardian of family heirlooms. However, this role cannot be optimally performed by mamak who live far from their homeland. Social media has become an alternative for mamak to maintain communication, preserve relationships, foster family traditions, and provide attention to their nieces and nephews. However, virtual communication poses obstacles for mamak to perform their roles optimally. This study uses descriptive qualitative research. The technique for determining informants is purposive sampling with 7 informants who are migrants. The results of the study show that the obstacles found are ineffective emotional closeness and interaction with nieces and nephews, adaptation from conventional to virtual communication makes it difficult for mamak to use social media, internet networks that are sometimes unstable, and limited internet quota costs. In this virtual communication, these obstacles affect social symbols and emotional closeness that can be interpreted and translated in direct interactions to maintain family relationships with nieces and nephews.

Motivations of the Young Generations for Choosing a Job

2025-06-13T04:02:13+00:00

The motivation of the younger generation in choosing a job is experiencing a significant shift due to technological advancements, changing social values, and lifestyle transformation. Today, young people not only consider economic factors such as salary and job security but also prioritize work that aligns with personal interests, offers opportunities for learning and self-development, and provides meaningful contributions to society. This study aims to analyze the job motivation of young adults using a mixed-methods approach involving 80 respondents aged 18–35 years who are active students. Quantitative findings show that 70.4% of respondents emphasize the importance of social benefits from work, while 60.5% prioritize self-development as a crucial consideration in career decisions. Qualitative results further reveal that passion, mental-health-friendly work environments, and flexible time management are key aspects shaping their job choices. These trends illustrate that the younger generation tends to value intrinsic motivations and meaningful work over merely financial or formal job stability. The analysis refers to Max Weber’s theory of social action, which highlights that actions are driven by subjective meanings and personal interpretations of social situations. Weber categorizes social action into four types: instrumental rational action, value-oriented rational action, affective action, and traditional action. In relation to this study, job selection represents a conscious decision shaped not only by rational goals but also by values and emotional considerations held by individuals. Thus, young people's career preferences are not automatic responses to external stimulus, but thoughtful actions based on meaning, aspirations, and the desire for a fulfilling professional life.

Bibliometric Analysis: Mapping the AI Research Landscape on a Case Study of Otitis Media in Pierre Bourdieu's Perspective

2025-11-23T08:42:10+00:00

This study integrates bibliometric analysis, systematic scoping reviews, and sociological analysis to map the landscape of AI research in otitis media (OM) with a focus on social, cultural, and structural dimensions that are often overlooked. Using the Social Construction of Illness theoretical framework, this study reveals that the majority of AI innovations in OM diagnosis are dominated by a biomedical perspective that ignores patients' life experiences and the social structures that shape their disease journey. Of the 47 articles analyzed, only four studies discussed conversation-based AI applications, and only one considered the perspective of patients or families. This gap reflects the dominance of the technocratic-medical paradigm and neglect of health equity. Based on the gap analysis, this study proposes the development of an AI chatbot (INFO-OM) designed with user participation, cultural sensitivity, and a deep understanding of the social determinants of health as a methodological foundation for creating socially valid and inclusive health technology. This study adopts Pierre Bourdieu's sociological perspective on social capital to analyze how the distribution of AI knowledge in OM diagnosis reflects power structures in the health field. The analysis shows that access to AI technology as symbolic capital is concentrated in research institutions in developed countries, while communities with limited economic and cultural models, especially in Low and Middle Income Countries (LMICs), experience double exclusion from access to health services and from participation in the development of health technology.

Integrated Marketing Communication (IMC) Symbolic Process Entrepreneurial Batik Motif "Nimas Sekarsari" Gandusari Batik Blitar Regency

2025-11-23T10:42:49+00:00

Changes in consumer behavior require marketers to implement integrated marketing communication (IMC). The existence of the role of symbolic interaction in marketing communication is currently very important in the perception of batik consumers. The purpose of this study is to describe Symbolic Processes in Integrated Marketing Communication (IMC) of Batik Motifs Typical of Blitar Regency in Batik Entrepreneur Nimas Sekarsari Gandusari Blitar Regency. This research method is descriptive qualitative, examining the marketing communication process carried out by Batik Nimas Sekarsari Gandusari, Blitar Regency. Data collection methods include interviews, documentation, observation, and literature review. Purposive sampling is used to determine informants in interviews based on predetermined criteria. The results of this study indicate that the marketing communication in attracting consumer interest, and in order to maintain the reputation and image in the business world, include: Advertising as a way to maintain its existence in the community. Batik Nimas Sekarsari Blitar Regency also utilizes events in Blitar Regency through direct marketing activities and sales promotions to attract more consumers. Then, personal selling is carried out by Batik Nimas Sekarsari Blitar Regency through collaboration with institutions, agencies, and the government to open up opportunities to develop its business. The role of symbolic interaction in marketing communication is currently very important in consumer perception. Transaction activities between sellers and buyers are carried out on Instagram social media and also directly or face-to-face from Batik Nimas Sekarsari, Gandusari, Blitar Regency.

The Hybridity of Wayang Cultural Identity in Johar Prayudhi's Film Made in Bali

2025-11-27T03:06:22+00:00

This research reviews the Hybrid of Wayang Cultural Identity in the Movie Made in Bali, Work of Art by Johar Prayudhi, by observing the cultural transformation of Balinese wayang as a mixture of two cultures (Balinese and Japanese). The main artist is Made, a young player inheriting ancient tradition before the dilemma of defending traditional values versus accepting other cultural influences presented by Niluh, a friend of his with mixed Balinese and Japanese blood. This movie represents the negotiation process of cultural identity within the context of modernization and globalization. This research uses a qualitative approach through descriptive method as well as a visual ethnographic strategy. Analysis is based on the theory of Hybrid Homi K. Bhabha covering the Ambivalent concept, Mimicry, Third Space, and Metonymy of Presence. The outcome demonstrates that the Balinese wayang is not illustrated as traditional art, but also as a dynamic hybrid medium, so as to allow new identity formation through cultural exchange interaction. Hence, Made In Bali demonstrates that cultural identity is liquid, contextual, and negotiable. This research presents a contribution to the local cultural reviews through creative innovation in the globalization era.

Jurnal Empirika

Communication Barriers Between Mamak (Maternal Uncle) and Nephew Through Social Media WhatsApp

Motivations of the Young Generations for Choosing a Job

Bibliometric Analysis: Mapping the AI ​​Research Landscape on a Case Study of Otitis Media in Pierre Bourdieu's Perspective

Integrated Marketing Communication (IMC) Symbolic Process Entrepreneurial Batik Motif "Nimas Sekarsari" Gandusari Batik Blitar Regency

The Hybridity of Wayang Cultural Identity in Johar Prayudhi's Film Made in Bali

Bibliometric Analysis: Mapping the AI Research Landscape on a Case Study of Otitis Media in Pierre Bourdieu's Perspective