Presentasi Diri Vlogger melalui Video Blog Youtube (Studi pada Anggota Komunitas Youtuber Palembang)

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Published: Nov 1, 2019
DOI: https://doi.org/10.47753/je.v4i2.79

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Elvina Luckita
Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik
Dadang Hikmah Purnama
Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik
Vieronica Varbi
Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik

Abstract

Penelitian ini mengkaji tentang “Presentasi Diri Vloggermelalui Video Blog Youtubeâ€. Permasalahan dari penelitian ini berkaitan dengan settingdan personal frontyang dipersiapkan vloggeruntuk ditampilkan di front stage.Tujuan dari penelitian ini adalah untuk mengetahui bagaimana presentasi diri yang ditampilkan oleh vlogger melalui video blog. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kualitatif yang menentukan informan dengan cara purposiveyang tujuannya untuk medapatkan informasi yang lebih mendetail sesuai dengan permasalahan peneliti. Strategi penelitian yang digunakan adalah studi kasus dengan teknik pengumpulan data yang berupa observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan perspektif presentasi diri dari teori Dramaturgi Erving Goffman. Hasil penelitian ini menunjukkan bahwa terdapat enam macam presentasi diri yang ditampilkan oleh vlogger yaitu sebagai penyanyi, beauty influencer, gamers, editor, animeholic,dan host reality show.Presentasi diri yang ditampilkan oleh vloggermerupakan hasil dari persiapan setting danpersonal front.Settingyang digunakan terbagi atas settingfisik dansettingnon fisik, sedangkan personal frontyang digunakan terbagi atas appereancedan manner.

Article Details

Issue
Vol. 4 No. 2 (2019)
Section
Articles

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